Victoria’s Secret in China - 5430 Words

Hong Kong Baptist University Bachelor of Commerce in Marketing Global Marketing Victoria’s Secret in China Prepared by: Lai Tin Long, Stanley Lau Wan Fung, Jason Lam Ka Kit, Ian Cham Im Fan, Otila Yeung Ka Man, Destiny Kwok Hoi Kin Law Ka Ho, Jackson Liu Ho Lok, Andy Date: 18 April, 2011 Table of Contents Executive Summary Objective Goals Quick Review iii iii iii iii 1 1 1 2 2 3 3 4 5 6 7 7 8 9 9 9 10 10 10 i Business Proï ¬ le About Victoria’s Secret Aims and Objective Distribution Channel Production Categories Market Environment in China Political-legal Environment Economic Environment Social-cultural Environment Technology Environment Situation†¦show more content†¦It believes that even little luxuries are of grand importance. And Victoria s Secret is now attempting to build its image with a fairly conservative, avoiding any connotations of sleaziness that lingerie might carry. â€Å" What’s closest to your body is always closest to our heart.† - Victoria’s Secret. Globe Marketing - Victoria’s Secret in China 1 Victoria’s Secret Distribution Channel Victoria’s Secret has three sells merchandise channels, including retail stores, catalogues and online business. There are over 1,000 Victoria s Secret lingerie stores and 100 independent Victoria s Secret Beauty Stores in the US and two more stores in Canada. Victoria’s Secret products are also available through the catalogue and online business. Over 400 million of its catalogs are mailed every year. Customers who are interested in purchasing Victoria’s Secret products, they can consume them via its website. These multiple sells channels could reinforce the brand and increase sales opportunities, helping customers to buy what they want at any time no matter where they are from. Production Categories Victoria’s Secret not only sells women’s lingerie, but also carries beauty products, sleepwear, swimwear, shoes, clothing and fashion. Globe Marketing - Victoria’s Secret in China 2 Victoria’s Secret Market Environment in China Political-legal Environment Legal SystemShow MoreRelatedVictoria Secrets Under Macro Environment Essay example1543 Words   |  7 PagesVictoria’s Secret I, Company Background: Victoria’s Secret (VS) is an American retail brand of women’s wear, lingerie and beauty products. It was established by Roy Raymond in the San Francisco during the 1970s. Raymond saw an opportunity in taking â€Å"underwear† of the time and turning it into fashion. Products stood apart from the traditional white cotton pieces, which department stores offered, with colors, patterns and style that gave them more allure and sexiness. They combined European eleganceRead MoreVictoria Secret Marketing2485 Words   |  10 PagesVICTORIA SECRET MARKETING STRATEGY. Executive Summary. Victoria Secret was formed in 1977 which is considered the fashionable brand has changed the American conception of lingerie and swimsuit. Victoria Secret is preparing to launch a new swimsuit store in Vietnam market in this summer. When surveying the market, Victoria Secret says that they really want to attack women who do not pay attention on their wearing style. After achieving real achievements with the introduction of sexy become an iconRead MoreT Brand, Inc.1397 Words   |  6 Pages L Brand, Inc. is a company that is based on American fashion retailer. This retail company was made into a couple store brands which are Victoria’s Secret, PINK, Bath Body Works, La Senza, and Henri Bendel. This Delaware Corporation sells from women’s lingerie, personal care products like perfumes and lotions, and women’s and men’s apparel under other trade names that are sold in retail stores, catalogues, and e-commerce. A woman named Bella Cabakoff who came from Russia to Columbus Ohio for aRead MoreMAS Holdings: Providing Design to Delivery Solutions2312 Words   |  10 Pagescollaborative solutions and products. It still is unclear whether a retail brand would give MAS a competitive edge or if it would hinder or slow down operations due to the fact that MAS will still have to compete with the growing competition from China. 2. Bringing Raw-Material Suppliers In-House Bringing raw-material suppliers in-house would greatly reduce costs for MAS. MAS Holdings can continue using backward integration, setting up new joint ventures and eventually managing or owning cottonRead MoreEssay on Against Sweatshops1143 Words   |  5 Pages1990s when it exposed the use of sweatshop and child labor to sew Kathie Lee Giffords Wal-Mart label. United Students Against Sweatshops is active on college campuses. The International Labor Rights Fund filed a lawsuit[20] on behalf of workers in China, Nicaragua, Swaziland, Indonesia, and Bangladesh against Wal-Mart charging the company with knowingly developing purchasing policies particularly relating to price and delivery time that are impossible to meet while following the Wal-Mart code of conductRead MoreMarketing Strategies Of The National Football League943 Words   |  4 Pagesmerchandise apart from the NFL’s licensing agreements (Jessop, 2013). The Cowboys have utilized their licensing capabilities to enter into team-exclusive partnership agreements with women’s apparel designers, including PINK by Victoria’s Secret and Peace Love World. The NFL identified 44 % of its fans as being female. The league has taken a proactive move towards providing women with apparel choices that better suit their fashion sense. Leading the league in this effort, are the DallasRead MoreBusiness plan DKNY978 Words   |  4 PagesExamples of accomplishments, include McDonald’s, General Motors Corporation, Victoria’s Secret, Nike, GAP, Chryster. 3. The practices of Chinese farm and fur in clothing industry People wearing fur have always been perceived as wealthy and powerful. Even though in the 1980’s this fact was seen negatively, in the 2000’s, fashion brands started including fur in their items. One of the main suppliers of rabbit fur is China. However, Chinese fur farms utilize inhumane treatment for killing rabbits. InRead MoreLa Perla5199 Words   |  21 Pagesmarkets such as Russia, India, Far and Middle East. Analyzing La Perla with Porter’s five forces La Perla has suffered significantly in the past years with the evolution of trend towards underwear and the role of international companies such as Victoria’s Secret and Triumph. Of course the company is aiming for 1st tier segment, major buyers like department stores want to have brands with high turnover of stock and sales. In this sense the firm has lost some bargaining power when dealing with buyers. Read MoreEssay Extreme Roles of Women in Sports1121 Words   |  5 Pagesfirst time, womens spo rts were covered seriously. These were tough women; some were married, some werent, some had kids, some didnt. They were different from each other and they were real After scoring the winning goal in the final game against China, Brandi Chastain ripped off her shirt, dropped to her knees and yelled in victory. Most of the audience yelled along. But suddenly, a controversy rose up. Chastain had ripped her shirt off. Despite the fact that male players do this in victory allRead MoreEssay about Child Labor: Nowhere Is Without1312 Words   |  6 Pagesyour clothes. Who do you think made the shirt you’re wearing? How about your shoes? When you look at the tag on your shirt, you find the brand name, and nearly all the time you can tell what country it was made in. When you view the words Made in China, or Made in Vietnam, do you think about what that even means? If you look behind the brand name, go beyond the title, or the product, you spot the real manufacturers, children. Maybe, they’re working at a loom, or on an assembly line, perhaps they’re