Victoria’s Secret in China - 5430 Words

Hong Kong Baptist University Bachelor of Commerce in Marketing Global Marketing Victoria’s Secret in China Prepared by: Lai Tin Long, Stanley Lau Wan Fung, Jason Lam Ka Kit, Ian Cham Im Fan, Otila Yeung Ka Man, Destiny Kwok Hoi Kin Law Ka Ho, Jackson Liu Ho Lok, Andy Date: 18 April, 2011 Table of Contents Executive Summary Objective Goals Quick Review iii iii iii iii 1 1 1 2 2 3 3 4 5 6 7 7 8 9 9 9 10 10 10 i Business Proï ¬ le About Victoria’s Secret Aims and Objective Distribution Channel Production Categories Market Environment in China Political-legal Environment Economic Environment Social-cultural Environment Technology Environment Situation†¦show more content†¦It believes that even little luxuries are of grand importance. And Victoria s Secret is now attempting to build its image with a fairly conservative, avoiding any connotations of sleaziness that lingerie might carry. â€Å" What’s closest to your body is always closest to our heart.† - Victoria’s Secret. Globe Marketing - Victoria’s Secret in China 1 Victoria’s Secret Distribution Channel Victoria’s Secret has three sells merchandise channels, including retail stores, catalogues and online business. There are over 1,000 Victoria s Secret lingerie stores and 100 independent Victoria s Secret Beauty Stores in the US and two more stores in Canada. Victoria’s Secret products are also available through the catalogue and online business. Over 400 million of its catalogs are mailed every year. Customers who are interested in purchasing Victoria’s Secret products, they can consume them via its website. These multiple sells channels could reinforce the brand and increase sales opportunities, helping customers to buy what they want at any time no matter where they are from. Production Categories Victoria’s Secret not only sells women’s lingerie, but also carries beauty products, sleepwear, swimwear, shoes, clothing and fashion. Globe Marketing - Victoria’s Secret in China 2 Victoria’s Secret Market Environment in China Political-legal Environment Legal SystemShow MoreRelatedVictoria Secrets Under Macro Environment Essay example1543 Words   |  7 PagesVictoria’s Secret I, Company Background: Victoria’s Secret (VS) is an American retail brand of women’s wear, lingerie and beauty products. It was established by Roy Raymond in the San Francisco during the 1970s. Raymond saw an opportunity in taking â€Å"underwear† of the time and turning it into fashion. Products stood apart from the traditional white cotton pieces, which department stores offered, with colors, patterns and style that gave them more allure and sexiness. They combined European eleganceRead MoreVictoria Secret Marketing2485 Words   |  10 PagesVICTORIA SECRET MARKETING STRATEGY. Executive Summary. Victoria Secret was formed in 1977 which is considered the fashionable brand has changed the American conception of lingerie and swimsuit. Victoria Secret is preparing to launch a new swimsuit store in Vietnam market in this summer. When surveying the market, Victoria Secret says that they really want to attack women who do not pay attention on their wearing style. After achieving real achievements with the introduction of sexy become an iconRead MoreT Brand, Inc.1397 Words   |  6 Pages L Brand, Inc. is a company that is based on American fashion retailer. This retail company was made into a couple store brands which are Victoria’s Secret, PINK, Bath Body Works, La Senza, and Henri Bendel. This Delaware Corporation sells from women’s lingerie, personal care products like perfumes and lotions, and women’s and men’s apparel under other trade names that are sold in retail stores, catalogues, and e-commerce. A woman named Bella Cabakoff who came from Russia to Columbus Ohio for aRead MoreMAS Holdings: Providing Design to Delivery Solutions2312 Words   |  10 Pagescollaborative solutions and products. It still is unclear whether a retail brand would give MAS a competitive edge or if it would hinder or slow down operations due to the fact that MAS will still have to compete with the growing competition from China. 2. Bringing Raw-Material Suppliers In-House Bringing raw-material suppliers in-house would greatly reduce costs for MAS. MAS Holdings can continue using backward integration, setting up new joint ventures and eventually managing or owning cottonRead MoreEssay on Against Sweatshops1143 Words   |  5 Pages1990s when it exposed the use of sweatshop and child labor to sew Kathie Lee Giffords Wal-Mart label. United Students Against Sweatshops is active on college campuses. The International Labor Rights Fund filed a lawsuit[20] on behalf of workers in China, Nicaragua, Swaziland, Indonesia, and Bangladesh against Wal-Mart charging the company with knowingly developing purchasing policies particularly relating to price and delivery time that are impossible to meet while following the Wal-Mart code of conductRead MoreMarketing Strategies Of The National Football League943 Words   |  4 Pagesmerchandise apart from the NFL’s licensing agreements (Jessop, 2013). The Cowboys have utilized their licensing capabilities to enter into team-exclusive partnership agreements with women’s apparel designers, including PINK by Victoria’s Secret and Peace Love World. The NFL identified 44 % of its fans as being female. The league has taken a proactive move towards providing women with apparel choices that better suit their fashion sense. Leading the league in this effort, are the DallasRead MoreBusiness plan DKNY978 Words   |  4 PagesExamples of accomplishments, include McDonald’s, General Motors Corporation, Victoria’s Secret, Nike, GAP, Chryster. 3. The practices of Chinese farm and fur in clothing industry People wearing fur have always been perceived as wealthy and powerful. Even though in the 1980’s this fact was seen negatively, in the 2000’s, fashion brands started including fur in their items. One of the main suppliers of rabbit fur is China. However, Chinese fur farms utilize inhumane treatment for killing rabbits. InRead MoreLa Perla5199 Words   |  21 Pagesmarkets such as Russia, India, Far and Middle East. Analyzing La Perla with Porter’s five forces La Perla has suffered significantly in the past years with the evolution of trend towards underwear and the role of international companies such as Victoria’s Secret and Triumph. Of course the company is aiming for 1st tier segment, major buyers like department stores want to have brands with high turnover of stock and sales. In this sense the firm has lost some bargaining power when dealing with buyers. Read MoreEssay Extreme Roles of Women in Sports1121 Words   |  5 Pagesfirst time, womens spo rts were covered seriously. These were tough women; some were married, some werent, some had kids, some didnt. They were different from each other and they were real After scoring the winning goal in the final game against China, Brandi Chastain ripped off her shirt, dropped to her knees and yelled in victory. Most of the audience yelled along. But suddenly, a controversy rose up. Chastain had ripped her shirt off. Despite the fact that male players do this in victory allRead MoreEssay about Child Labor: Nowhere Is Without1312 Words   |  6 Pagesyour clothes. Who do you think made the shirt you’re wearing? How about your shoes? When you look at the tag on your shirt, you find the brand name, and nearly all the time you can tell what country it was made in. When you view the words Made in China, or Made in Vietnam, do you think about what that even means? If you look behind the brand name, go beyond the title, or the product, you spot the real manufacturers, children. Maybe, they’re working at a loom, or on an assembly line, perhaps they’re

So Much Water so Close to Home - 1493 Words

Jordan Williams Sara Howe English 101 17 September 2010 â€Å"So Much Water So Close To Home† In So Much Water So Close To Home, Raymond Carver explores the hardships that society brings upon us by using dialogue and character development to reveal that men and women alike have difficulty reconciling the differences in ethical and moral values. Carver is able to do this by relating to topics that demonstrate the character’s difference in morality. These include such things as death, gender stereotypes, and relationships. While discussing these topics, Carver reflects upon society’s social standard and compares that with the roles of the characters throughout the story. Raymond Carver, as an author, is known for his broad use of minimalism†¦show more content†¦As the narrator, Claire creates an emotional and compassionate tone throughout the story. Her dialogue constantly consists of words such as â€Å"honey†, â€Å"mommy†, â€Å"love†, which constitutes to the overall mood of the text (C arver 363). Additionally, she is constantly catering to her husband and child by cooking, cleaning, and performing tasks of the typical â€Å"stay-at-home† mom. Her affectionate personality, want for control, and mother-like performance plays a role in Carver’s explanation of the stereotypical mother and wife. Both Stuart and Claire’s personality and characteristics serve as prime explanations to Carver’s view on marriage. With both characters fitting into the typical stereotypes of men and women, the author depicts the standard marriage that is present nowadays. With the constant arguing and disagreements between Claire and Stuart, Carver is suggesting that marriage is very complex and difficult. Because Carver explains that marriage is â€Å"something that [he] feels [he] knows about†, he defines his perspective of marriage as being an â€Å"indelible experience† (Kellerman). It is possible that Claire and Stuart’s relationship is a reflection of Carver’s past love life. In general, however, the author describes marriage as a difficult task but something worth fighting for. This is explained by theShow MoreRelatedAn Analysis Of So Much Water So Close At Home 924 Words   |  4 PagesIn Carver’s short story, â€Å"So Much Water So Close to Home,† three men go to Naches River for a fishing trip and encounter a dead young woman in the river. Aware that the corpse is in the river, they continue on with their fishing trip, not reporting it until they travel back home. Carver illustrates the story through the eyes of Claire, the wife of the fisher. Carver depicts the differences in male and female roles of a marriage and their psychological similarities, associated with why there was aRead MoreGender and Identity in Raymond Carvers so Much Water, so Close to Home1088 Words   |  5 PagesMen are from Mars, women are from Venus. Weve all heard the saying, but what does it mean? We are differen t, that goes without saying. As evidenced in Raymond Carvers So Much Water, So Close to Home, men and women differ on many key issues of morality, perception, and judgment. The two do have something in common, believe it or not, and that is the expectation of the opposite gender to communicate, think, and react in the exact way they do. Hence, frustration. Not with themselves, God forbidRead MoreAn Analysis Of Raymond Carver s So Much Water So At Home 1681 Words   |  7 PagesIntro: Raymond Carver’s short story So Much Water So Close to Home (2003) had the temporal setting within the American 1970’s, during the time when there was mass hysteria of serial killings. Carver’s plot took advantage of the hysteria of the 1970’s to set up the theme of serial killings within the hypotext. Juxtaposingly, Ray Lawrence adapted Carver’s short story (2006) and transformed it into the hyper Australian gothic film Jindabyne. Juxtaposed to the hypotext that [focused] on the serial killingsRead MoreSo Much Water So At Home By Carver1332 Words   |  6 PagesIn â€Å"So Much Water So Close to Home†, Carver creates a story describing the disparity of power between genders, focusing especially on a female perspective to allow us to understand how the protagonist Claire is feeling throughout the situation with a rape victim, Susan Miller. Through her viewpoint, we witness events and feelings that even Claire’s own husband does not re alize, and also some feelings that Claire herself does not fully comprehend. These characteristics help shape the text and establishesRead MoreWho Will Go For Us?1702 Words   |  7 Pagesupon a huge sign painted on the rocks which said â€Å"Go home you fools!† In anticipation of our coming, the Diocese had arranged for a double wide mobile home to be delivered. Indeed the company did just that and dropped it in the soft muskeg ground and hit for the south, leaving the consequences of this short cut behind. When we arrived, the home was surrounded by water and had begun to sink into the ground. It had not been properly bolted together so there was an ever increasing gap developing downRead MoreIt’S Interesting How Everyone Has A Differing And Personal1659 Words   |  7 Pagesaffection, and openness†¦love is the most extraordinary and satisfying experience that we can have as human beings. At some points in our life we will all experience love whether it’s for a human being or maybe just for your dog. Why is this question so hard to answer? I perceive love in a positive way but on the other hand Raymond perceives love differently. That’s okay because we all have different definitions. Throughout Raymond Carvers short stories he uses disconnection, distrust, and doubt toRead MoreHow Food Affects The Body Essay1457 Words   |  6 Pagesjournal will teach the basics diet of the food I am eating so I can get the knowledge and see more of what are my habits of eating. The food from dining center never makes me full or satisfy because the food there never fit my taste and I will always want to eat some other food like snacks afterwards a meal. In preparation for the experiment, I hypothesize that I am not going to have balanced diet since I am living on campus and away from healthy home cooked meal from my mom. Material and Methods To beginRead MoreThe Ever Changing Definition Of Home1290 Words   |  6 PagesEver Changing Definition of Home (change title) I guess one might call it naivete, but at first, I simply associated home with the single definition of where an individual lived or as something synonymous to an address. As I progressed into high school, and moved yet once again, I realized that was not the case. Now I believe home is an atmosphere created by the people that are surrounding me. I can be anywhere and feel at home as long as I’m with those people. My home is ever changing and developingRead MoreHow Food Affects The Body Essay1457 Words   |  6 Pagesjournal will teach the basics diet of the food I am eating so I can get the knowledge and see more of what are my habits of eating. The food from dining center never makes me full or satisfy because the food there never fit my taste and I will always want to eat some other food like snacks afterwards a meal. In preparation for the experiment, I hypothesize that I am not going to have balanced diet since I am living on campus and away from healthy home cooked meal from my mom. Material and Methods To beginRead MoreA Trip to Tioman Island757 Words   |  3 Pagesthe top. There is always a mad rush to get a complete row of seats so I’m sent on first to get the seats. I throw myself on them to make sure no one else gets them. All my travel companions get on and then before we leave the giant air-conditioning units are turned on and we have to put on jackets so we don’t freeze. The boat leaves the bay and then we try and get onto the back of the boat in the open air where the warm salty water splashes us. We occasionally see dolphins. The wind is warm and smells

Tobacco Smoking And Its Risks Essay Research free essay sample

Tobacco Smoking And Its Risks Essay, Research Paper I am here to speak to you about smoking its hazards and its effects. First, to understand how smoking baccy affects your organic structure you have got to understand how smoke works inside your organic structure A regular coffin nail contains unreliable chemicals such as C monoxide, pitch and nicotine. Did you know that nicotine is a toxicant compound that the baccy works uses as a defence against its environment? This may sound unusual to you but it is true. This toxicant is the same you inhale when you smoke a coffin nail.Even smoking light coffin nails can kill you because the pitch degree is reduced but you inhale the same unsafe chemicals such as CO2. If all this is true you may be inquiring right now Why do people get down smoking? , good most of the people that smoke baccy in America started smoking at an early age, and most of these people were induced by equal force per unit area. We will write a custom essay sample on Tobacco Smoking And Its Risks Essay Research or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Did you know that about 4,000,000,000,000 ( four trillion ) coffin nails are sold each twelvemonth and about 1,500,000,000,000 ( one point fiv e trillion ) are sold to people under 21 ( 21 ) , And that s merely an overall count. But what brings people to smoke so much is non every bit much the dependance but the deficiency of fright, A batch of people think that merely one can non ache you but the truth is another batch of people become dependent the really first clip they smoke. Did you besides know that more than 307,945 people die each twelvemonth from lung, gorge and oral cavity malignant neoplastic disease? , something to believe twice, isn T it? You ve likely heard about masticating baccy and snuff, good they re unsafe for your organic structure excessively because they besides contain nicotine, And they can do the same diseases as smoking merely they are expressed in different ways, for illustration: mastication baccy besides doing a bad breath, bad dentition and the fact that it s a disgustful frailty can do lip and gum disease. So for you people that thought smokeless baccy is safe, My anticipations do non take any high for them. So believe about it, utilizing baccy merchandises is non merely aching yourself but the people you live with, after all, one less to the charts doesn t injury anyone.